:root{--ink:#080808;--canvas:#fff;--body:#363636;--muted:#5a5a5a;--line:#d8d8d8;--purple:#7a3dff;--pink:#ed52cb;--blue:#3b89ff;--orange:#ff6b00;--green:#00d722;--panel:#f7f7f5;--shadow:0 54px 22px rgba(0,0,0,.01),0 30px 18px rgba(0,0,0,.04),0 13px 13px rgba(0,0,0,.08),0 3px 7px rgba(0,0,0,.09);color-scheme:light}
[data-theme="dark"]{--canvas:#080808;--ink:#fff;--body:#dedede;--muted:#aaa;--line:#303030;--panel:#151515;color-scheme:dark}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--canvas);color:var(--body);font:16px/1.6 Inter,system-ui,sans-serif;letter-spacing:-.01em}a{color:inherit;text-decoration:none}img{max-width:100%;display:block}.container{max-width:1240px;margin:auto;padding:0 32px}.nav{position:sticky;top:0;z-index:20;border-bottom:1px solid var(--line);background:color-mix(in srgb,var(--canvas) 94%,transparent);backdrop-filter:blur(14px)}.nav-inner{height:78px;display:flex;align-items:center;justify-content:space-between;gap:24px}.brand{font-weight:600;letter-spacing:-.04em;color:var(--ink);font-size:18px}.brand i{color:var(--purple);font-style:normal}.nav-links{display:flex;align-items:center;gap:25px;color:var(--ink);font-size:14px;font-weight:500}.nav-links a:hover{text-decoration:underline;text-underline-offset:5px}.theme,.menu{border:1px solid var(--line);color:var(--ink);background:transparent;border-radius:4px;padding:8px 10px;cursor:pointer;font:inherit}.menu{display:none}.btn{display:inline-flex;align-items:center;justify-content:center;border-radius:4px;padding:13px 20px;font-weight:500;line-height:1.4;touch-action:manipulation}.btn-dark{background:var(--ink);color:var(--canvas)}[data-theme="dark"] .btn-dark{background:#fff;color:#080808}.btn-line{border:1px solid var(--line);color:var(--ink)}.hero{padding:88px 0 70px;min-height:100vh;min-height:100svh;min-height:100dvh;display:grid;align-items:center}.split{display:grid;grid-template-columns:1.05fr .95fr;gap:54px;align-items:center}.hero .split{grid-template-columns:.9fr 1.1fr}.eyebrow{font-size:12px;letter-spacing:.11em;text-transform:uppercase;font-weight:600;color:var(--muted);margin-bottom:18px}.hero h1{font-size:clamp(2.5rem,3.6vw + 1rem,4.6rem);line-height:1.04;letter-spacing:-.06em;color:var(--ink);font-weight:600;margin:0 0 24px}.page-head h1{font-size:clamp(2.75rem,5vw + 1rem,5.5rem);line-height:1.02;letter-spacing:-.06em;color:var(--ink);font-weight:600;margin:0 0 24px}.lead{font-size:clamp(1.1rem,.5vw + 1rem,1.32rem);max-width:640px;margin:0 0 28px}.cta-row{display:flex;gap:12px;align-items:center;flex-wrap:wrap}.micro{font-size:13px;color:var(--muted);margin:14px 0 0}.proofline{margin-top:32px;padding-top:20px;border-top:1px solid var(--line);font-size:14px;color:var(--muted)}.proofline strong{color:var(--ink)}.visual{border:1px solid var(--line);border-radius:8px;overflow:hidden;box-shadow:var(--shadow);background:var(--panel)}.visual img{aspect-ratio:16/10;object-fit:cover}.visual figcaption{padding:14px 18px;color:var(--muted);font:12px Inconsolata,monospace}.band{padding:104px 0;border-top:1px solid var(--line)}.band.dark{background:var(--ink);color:#fff;border:0}.band.dark h2,.band.dark h3{color:#fff}.band.dark .eyebrow{color:#bbb}.section-title{font-size:clamp(2rem,2.5vw + 1rem,3.2rem);line-height:1.08;letter-spacing:-.045em;color:var(--ink);font-weight:600;margin:0 0 22px;max-width:850px}.section-intro{max-width:720px;font-size:18px;margin:0 0 42px}.grid{display:grid;gap:16px}.grid-3{grid-template-columns:repeat(3,1fr)}.grid-2{grid-template-columns:repeat(2,1fr)}.card{border:1px solid var(--line);border-radius:8px;padding:29px;background:var(--canvas)}.card h3{color:var(--ink);font-size:22px;line-height:1.2;letter-spacing:-.03em;margin:0 0 12px;font-weight:500}.card p{margin:0}.accent{min-height:260px;display:flex;flex-direction:column;justify-content:flex-end;border:0;color:#fff}.accent h3{color:#fff;font-size:27px}.purple{background:var(--purple)}.blue{background:var(--blue)}.orange{background:var(--orange)}.green{background:var(--green);color:#080808}.green h3{color:#080808}.step{display:grid;grid-template-columns:54px 1fr;gap:18px;padding:24px 0;border-top:1px solid var(--line)}.num{font:15px Inconsolata,monospace;color:var(--purple);padding-top:3px}.quote{font-size:clamp(1.6rem,2vw + 1rem,2.5rem);line-height:1.22;letter-spacing:-.04em;color:var(--ink);max-width:980px}.quote small{display:block;color:var(--muted);font:14px/1.5 Inter,sans-serif;letter-spacing:0;margin-top:20px}.faq details{border-top:1px solid var(--line);padding:20px 0}.faq summary{font-weight:500;color:var(--ink);cursor:pointer}.faq p{max-width:800px}.cta-band{padding:96px 0;background:var(--purple);color:#fff}.cta-band h2{font-size:clamp(2.3rem,4vw + 1rem,4.7rem);line-height:1.02;letter-spacing:-.06em;margin:0 0 20px;max-width:900px}.cta-band p{font-size:19px;max-width:680px}.cta-band .btn-dark{background:#080808;color:#fff}.page-head{padding:102px 0 58px;border-bottom:1px solid var(--line)}.page-head p{max-width:740px;font-size:20px}.price{font-size:36px;color:var(--ink);font-weight:600;letter-spacing:-.05em;margin:8px 0}.price small{font-size:14px;font-weight:400;letter-spacing:0;color:var(--muted)}.checklist{list-style:none;padding:0;margin:18px 0}.checklist li{padding:8px 0;border-top:1px solid var(--line)}.checklist li::before{content:'↗';color:var(--purple);padding-right:9px}.contact-form{max-width:720px}.contact-form label{display:block;color:var(--ink);font-weight:500;margin:20px 0 7px}.contact-form input,.contact-form textarea,.contact-form select{width:100%;padding:13px;border-radius:4px;border:1px solid var(--line);background:var(--canvas);color:var(--ink);font:16px Inter,sans-serif}.contact-form textarea{min-height:150px;resize:vertical}.notice{border-left:3px solid var(--purple);padding:12px 18px;background:var(--panel);max-width:760px}.footer{padding:54px 0;border-top:1px solid var(--line)}.footer-grid{display:flex;justify-content:space-between;gap:30px;align-items:flex-start}.footer p{color:var(--muted);max-width:450px}.footer-links{display:flex;gap:16px;flex-wrap:wrap;font-size:14px;color:var(--muted)}
@media (hover:hover) and (pointer:fine){.btn:hover{transform:translateY(-2px);transition:transform .18s ease}.card:hover{box-shadow:var(--shadow)}}
@media(max-width:800px){.container{padding:0 20px}.nav-inner{height:66px}.nav-links{display:none;position:absolute;top:66px;left:0;right:0;background:var(--canvas);border-bottom:1px solid var(--line);padding:20px;flex-direction:column;align-items:flex-start}.nav-links.open{display:flex}.nav-links a,.nav-links .theme{display:inline-flex;align-items:center;min-width:44px;min-height:44px;padding:11px 12px}.menu{display:block}.split,.hero .split,.grid-3,.grid-2{grid-template-columns:1fr}.hero{padding:56px 0 48px;min-height:auto}.band{padding:72px 0}.page-head{padding:74px 0 45px}.footer-grid{flex-direction:column}.footer-links{gap:4px 16px}.footer-links a,.cookie-settings,.cookie-notice a,.report-request-card .micro a{display:inline-flex;align-items:center;min-width:44px;min-height:44px;padding:8px 0}.faq summary{display:flex;align-items:center;min-height:44px}.cta-band{padding:72px 0}}
@media(prefers-reduced-motion:reduce){*,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important;scroll-behavior:auto!important}}
.band.dark{background:#080808}
.band.dark .btn-line{color:#fff;border-color:#767676}
.cta-band .eyebrow{color:#fff}
:root:not([data-theme="dark"]){--ink:#073b76;--body:#25384e;--muted:#4d6075;--purple:#0b4285;--blue:#5c87c8;--orange:#f7941d;--green:#124b92;--panel:#f4f7fb}
[data-theme="dark"]{--purple:#0b4285;--blue:#5c87c8;--orange:#f7941d;--green:#124b92}
.brand{width:118px;height:66px;background:#fff url('/assets/brand/omni-marketing-logo.jpg') center/contain no-repeat;border-radius:4px;font-size:0;flex-shrink:0}.brand i{display:none}.green{background:#124b92;color:#fff}.green h3{color:#fff}.cta-band{background:#0b4285}.cta-band .btn-dark{background:#f7941d;color:#073b76}
@media(max-width:800px){.brand{width:96px;height:54px}}
.band.dark .card:not(.accent){background:#fff;color:#25384e}.band.dark .card:not(.accent) h3{color:#073b76}
.band.dark .quote{color:#fff}
.insights-head{padding-bottom:72px}.featured-post{display:grid;grid-template-columns:1.25fr .75fr;gap:32px;align-items:stretch;padding:clamp(28px,4vw,56px);border:1px solid var(--line);border-radius:8px;background:var(--panel)}.featured-post h2{font-size:clamp(2rem,3vw + 1rem,4rem);letter-spacing:-.06em;line-height:1.02;margin:0 0 22px;color:var(--ink);max-width:760px}.featured-post h2 a:hover,.text-link:hover{text-decoration:underline;text-underline-offset:6px}.featured-post p:not(.post-meta){font-size:18px;max-width:680px;margin:0 0 28px}.post-meta{margin:0 0 16px;font:13px/1.4 Inconsolata,monospace;text-transform:uppercase;letter-spacing:.04em;color:var(--muted)}.text-link{font-weight:600;color:var(--ink)}.feature-mark{min-height:260px;border-radius:6px;background:#0b4285;color:#fff;padding:28px;display:flex;flex-direction:column;justify-content:space-between}.feature-mark span{font:14px Inconsolata,monospace}.feature-mark strong{font-size:clamp(2rem,3vw,3rem);letter-spacing:-.06em;line-height:.95}.band.dark .post-meta{color:#b9c7d8}.article-head{padding:84px 0 56px;border-bottom:1px solid var(--line)}.article-wrap,.article-body{max-width:820px;margin:0 auto;padding:0 32px}.back-link{display:inline-block;margin-bottom:38px;font-size:14px;font-weight:600;color:var(--ink)}.back-link:hover{text-decoration:underline;text-underline-offset:5px}.article h1{font-size:clamp(2.8rem,5vw + 1rem,5.7rem);letter-spacing:-.07em;line-height:1;max-width:1050px;margin:0 0 26px;color:var(--ink)}.article-standfirst{font-size:clamp(1.2rem,1vw + 1rem,1.55rem);line-height:1.5;color:var(--body);margin:0;max-width:780px}.article-body{padding-top:62px;padding-bottom:96px;font-size:18px;line-height:1.75}.article-body p{margin:0 0 26px}.article-body h2{font-size:clamp(1.8rem,2vw + 1rem,2.7rem);line-height:1.1;letter-spacing:-.05em;color:var(--ink);margin:52px 0 18px}.article-body ul{margin:0 0 30px;padding-left:24px}.article-body li{margin:10px 0}.article-callout{margin-top:62px;padding:clamp(28px,5vw,48px);border-radius:8px;background:#0b4285;color:#fff}.article-callout h2{color:#fff;margin:0 0 16px}.article-callout p:not(.eyebrow){margin-bottom:24px}.article-callout .eyebrow{color:#c7d7eb}.article-callout .btn-dark{background:#f7941d;color:#073b76}@media(max-width:800px){.featured-post{grid-template-columns:1fr}.feature-mark{min-height:180px}.article-wrap,.article-body{padding-left:20px;padding-right:20px}.article-head{padding-top:58px}.article-body{padding-top:42px}}
.report-form-section{background:var(--panel)}.form-intro{max-width:720px;margin:0 auto 36px;text-align:center}.form-intro .section-title{margin-left:auto;margin-right:auto}.form-intro p:last-child{font-size:18px;margin:0}.mailbaser-form{max-width:960px;margin:0 auto;border:1px solid var(--line);border-radius:10px;overflow:hidden;background:#fff}.mailbaser-form iframe{display:block;width:100%;height:530px;border:0;background:#fff}@media(max-width:800px){.mailbaser-form iframe{height:590px}.form-intro{text-align:left}}
.article-related{margin-top:62px;padding:clamp(26px,4vw,38px);border:1px solid var(--line);border-radius:8px;background:var(--panel)}.article-related h2{margin:0 0 14px}.article-related .eyebrow{margin:0 0 10px}.article-related ul{margin:0;padding-left:20px}.article-related li{margin:8px 0}.article-related a{font-weight:600;color:var(--ink);text-decoration:underline;text-underline-offset:4px}.article-related a:hover{color:#0b4285}.article-report-form{margin-top:62px}.article-report-form .mailbaser-form{margin-top:30px;max-width:none;border-color:rgba(255,255,255,.22);background:#073b76}.article-report-form .mailbaser-form iframe{height:530px}.article-secondary-link{margin:26px 0 0!important;font-size:15px;color:#dce7f5}.article-secondary-link a{color:#fff;font-weight:600;text-decoration:underline;text-underline-offset:4px}@media(max-width:800px){.article-report-form .mailbaser-form iframe{height:590px}}
.report-request-card{max-width:900px;margin:0 auto;padding:clamp(26px,5vw,48px);border:1px solid #174f91;border-radius:12px;background:#0b4285;box-shadow:var(--shadow);color:#fff}.report-request-card form{display:grid;grid-template-columns:1fr 1fr;gap:16px}.report-request-card form[hidden]{display:none}.report-request-card label{display:grid;gap:7px;font-size:14px;font-weight:600}.report-request-card label:first-child,.report-request-card label:nth-child(3),.report-request-card .marketing-consent{grid-column:1/-1}.report-request-card input{min-width:0;width:100%;border:1px solid #d8dfe8;border-radius:6px;padding:14px 15px;background:#fff;color:#17324d;font:16px Inter,system-ui,sans-serif}.report-request-card input::placeholder{color:#68788b}.report-request-card .marketing-consent{display:flex;align-items:flex-start;gap:10px;font-weight:400;line-height:1.45}.report-request-card .marketing-consent input{width:18px;height:18px;min-width:18px;margin:2px 0 0;padding:0;accent-color:#f7941d}.report-request-card .btn{justify-self:start;border:0;background:#f7941d;color:#073b76;cursor:pointer;font:500 16px/1.4 Inter,system-ui,sans-serif}.report-request-card .btn:disabled{opacity:.7;cursor:wait}.form-message{min-height:1.6em;margin:17px 0 0;color:#fff;font-weight:500}.form-message.is-success{padding:13px 15px;border-radius:6px;background:#fff;color:#073b76}.report-request-card .micro{color:#dce7f5}.report-request-card form[hidden]+.form-message{margin-top:0}@media(max-width:800px){.report-request-card form{grid-template-columns:1fr}.report-request-card label:first-child,.report-request-card label:nth-child(3),.report-request-card .marketing-consent{grid-column:auto}.report-request-card .btn{width:100%}}
.report-confirmation{padding:30px 0 6px;border-bottom:1px solid var(--line)}.confirmation-panel{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(260px,.9fr);gap:36px;align-items:end;padding:clamp(30px,5vw,58px);border-radius:8px;background:#0b4285;color:#fff}.confirmation-panel .eyebrow{color:#c7d7eb}.confirmation-panel h1{max-width:760px;margin:0 0 18px;color:#fff;font-size:clamp(2.6rem,4.6vw + 1rem,5.1rem);line-height:1.01;letter-spacing:-.065em}.confirmation-panel p{max-width:700px;margin:0;font-size:18px}.confirmation-summary{padding:24px;border:1px solid rgba(255,255,255,.25);border-radius:6px;background:rgba(255,255,255,.08)}.confirmation-summary strong{display:block;font-size:14px;text-transform:uppercase;letter-spacing:.08em}.confirmation-summary span{display:block;margin:5px 0 16px;font-size:22px;font-weight:600;overflow-wrap:anywhere}.confirmation-summary span:last-child{margin-bottom:0}.report-comparison{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}.report-comparison .card{min-height:100%;display:flex;flex-direction:column}.report-comparison .card .btn{margin-top:auto;align-self:flex-start}.report-comparison .card.emphasis{border:2px solid #f7941d;box-shadow:var(--shadow)}.report-comparison h3{font-size:28px}.report-comparison .price{margin-top:20px}.report-comparison .checklist{font-size:15px}.report-comparison .checklist li::before{color:#f7941d}.report-process{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.report-process .card{padding:28px}.report-process .num{display:block;margin-bottom:24px;font-size:14px}.full-report-cta{max-width:900px;margin:0 auto;text-align:center;padding:clamp(32px,6vw,64px);border-radius:8px;background:#0b4285;color:#fff}.full-report-cta .eyebrow{color:#c7d7eb}.full-report-cta h2{margin:0 auto 18px;max-width:760px;color:#fff;font-size:clamp(2.25rem,3.4vw + 1rem,4rem);line-height:1.04;letter-spacing:-.055em}.full-report-cta p{max-width:680px;margin:0 auto 26px;font-size:18px}.full-report-cta .btn-dark{background:#f7941d;color:#073b76}.full-report-cta .micro{color:#dce7f5}@media(max-width:800px){.confirmation-panel,.report-comparison,.report-process{grid-template-columns:1fr}.confirmation-panel{gap:24px}.report-comparison h3{font-size:24px}}
.cookie-notice{position:fixed;z-index:100;right:20px;bottom:20px;width:min(560px,calc(100% - 40px));padding:24px;border:1px solid var(--line);border-radius:10px;background:var(--canvas);box-shadow:0 18px 48px rgba(0,0,0,.25);color:var(--body)}.cookie-notice__content p{margin:0 0 12px}.cookie-notice__title{font-size:20px;font-weight:600;color:var(--ink)}.cookie-notice a{text-decoration:underline;text-underline-offset:4px}.cookie-notice__actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:18px}.cookie-settings{border:0;padding:0;background:transparent;color:inherit;font:inherit;cursor:pointer;text-decoration:underline;text-underline-offset:4px}.cookie-settings:hover{color:var(--ink)}@media(max-width:560px){.cookie-notice{right:12px;bottom:12px;width:calc(100% - 24px);padding:20px}.cookie-notice__actions .btn{flex:1;padding:12px 10px}}